Internal and external analysis of Kelloggs

Internal and external analysis of Kelloggs In this assignment Im going to make an external analysis and an internal analysis of the Kelloggs company. Im going to choose four tools to make the all analysis. For the external analysis I will do PESTEL and Porters five force models and for the internal analysis I will do the Value chain and a benchmarking on Cereal SBU Presentation of the organization Kellogg Company is the United States largest cereal-Maker. In 1898, Will Keith and John Harvey give birth to the famous breakfast cereal Kelloggs Corn Flakes. Thanks to the success of the products Will Keith create in 1906 the Battle Creek Toasted Corn Flake Company. Kellogg is the leading producer of breakfast cereals in the world. It takes places in 18 countries and sells it products in more than 180 countries. Between 1938 and the present day Kellogg opened manufacturing plants in the UK, Canada, Australia, Latin America and Asia. Kellogg produce a wide range of cereal product including the well-know brand of Kelloggs corn flakes, rice krispies, special K , fruit n fibre, as well as the nuti-grain cereal bars. The philosophy was improved diet leads to improved health Kellogg company mission statement: Kellogg is a Global Company Committed to Building Long-Term Growth in Volume and Profit and to Enhancing its Worldwide Leadership Position by Providing Nutritious Food Products of Superior Value Analysis of Kelloggs external environment Analysis of Macro-environment influences through the PESTEL model The headquarter of Kellogg company is currently base in Battle Creek in the Michigan. I will base my PESTEL analysis in the country of the USA Political : Reforms for the problem of obesity in USA (wide problem) US focus on cereal products in the level of 17% of the food market(2000) Economical : The deterioration of general economic activity and the contraction of the food market have not been without consequences for the food industry .Faced with financial difficulties and difficulties of access People doesnt have money to buy expressive food because of the decrease of salary. High unemployment rate : 9,00%( january 2011) GDP in 2009:14  266  milliards of $ Curent Deft: 6% of GDP Increase of the inflation rate:1,5% Decrease of the money , low rate of the dollar Hard competition between the breakfast and snack brands Decrease of all the sales in cereal market (began in 2005 with less 0, 4%) Social : Population of USA: 312.061.000 people increase of obesity rate so the cereal market develop the sector of light food Lack of time to take a breakfast: American people would like some easy to transport at work or at school to eat. The increase in the Third Age population group (due to better living conditions and better health care) will decrease the sales of Kellogg children product and down growth for adult products. Importance of the health, safety People want to be inform on what people it Technological : Innovation on the cereal market: different package, small bar (snack), resealable package (or close package) Recycling package Innovation in communication and advertising level Scientific progress on the health- diet food Increase the cost of RD Kelloggs did a matrix Sustainability ingredients Environmental : Development of the biologic and natural food Development of ecologic packaging, and recyclable packaging to avoid the waste Legal : environnemental charter Health claims is becoming more prevalent with the increase of the power of American heath associations. Globalization creates homogeneity of consumer behaviour. Globalization is a key driver for standardization. This sector of tourism has to take into account the requirements of global customers. (Standardize the food, the drink, the activitiesà ¢Ã¢â€š ¬Ã‚ ¦). Because of this standardization competition increases between firms within the tourism sector. This price war will lead to decrease price. The five porters force Analysis Industry competitor: In the market industry four large companies are dominant (Kellogg, Nestlà ©, MDD and Jordans). Its an oligopolistic situation (a small number of sellers and a large number of applicants). The competition between the organizations is high and intense because of the price principally. Threat of a Substitution: there are many substitutes because of private label Threat of entry: The cereal industry is oligopolistic, so is very difficult for other firm to enter in this sector. If firm want to penetrate this market he has to have competitive prices, and has to make marketing communication and promotion to attract consumers Bargaining power of buyers: the power of buyer is low in the cereal industry; consumers dont have a deep impact. Bargaining power of suppliers: the power of suppliers is low because the importance of the market shares of private labels. They do exactly the products in cheaper prices. Suppliers can buy product independently. Source: Adapted from Porter M (1998, cited by Johnson G al, 2008) Analysis of Kelloggs internal environment (internal strategy) The Kelloggs value chain Support Activities Firm infrastructure: In order to maintain a good satisfaction level from its clients, Kellogg uses several services and the entire organisation is flexible. Quality Control Finance Accounting Information system(internal communication) : high level Kelloggs has an intranet to expose the information of the firm Legal service : the law concerning the production of the product Logistical support (restoration) Planning : Provide a planning to clients and Anticipate customers needs Human Resources Management: The company allows a dynamic of human resources management policy. For doing that well, Kellogg establish a model wish name is Kellogg business leaders model (KBLM).It is the base of everyone in Kellogg industry, it improves the competencies of each works and allow to progress in the company. This model is one of the most important competitive advantage, it allow adding value to the firm. Recruitment policy: Kellogg is looking for talent workers to develop new products and give freedom to do innovation. It does recruitment on international dimension. Training: Kellogg establishes the standing coaching to help workers to improve future operations and profitability. Kellogg is developing  plan  for  individual career to respond to the workers needs (new skills) The innovation is one of the most important sectors that Kellogg develops; it gives time to worker just to think about innovation. Performance measure Kellogg measuring performance and make feedback to add value Add value Kellogg motivates employees in giving merit reward when they perform. Technology Development: RD for products The innovation is a part of Kelloggs culture, it is the most important cereal heathcare company The development of products aimed at meeting consumers health and nutrition needs. The development of products packaging to ameliorate the communication for consumer and his comfort (when he use the product) Innovation on the image of health cereal: cereal for men target. Innovation the type of product(museli, cereal) Innovation to keep the iron in the cereal culture Innovation to give notoriety and visibility of the product The company has announced that it is testing the possibility of using lasers to etch the companys  name into corn flakes to let customers know they are eating a genuine Kellogs product(geek.com) Innovation in communication all around the world Procurement: To achieve economies of scale, purchasing division negotiate with suppliers to obtain group rates to reduce reduce cost and save time on delivery. Inbound Logistics: Kellogg calls the best suppliers and partners in term of cost efficiency, maintain the quality of the products. The suppliers are responsible (deal with) all the tasks upstream.( packaging, manufacturing, transportation management services, logistics management services and supplier management/procureme nt) the inbound logistic is automatic , evry part of the production is automated. Operations: Kellogg has un structure for all operation system very flexible. Kellogg set up On office in each country of the world. So Kellogg can manage the transformation between the raw material and the final product Outbound logistics: The distribution of the products to consumers (end user) is doing via a multi-layers channel system. The different channel of distribution allows comforting the consumers during the purchase. (distribution on retail, hypermarket and supermarket in general) Marketing and sales: All the consumers are familiar with the Kelloggs brand and Kellogg cereal. Kellogg company make sponsorships locally to height brand awareness. Thank to that Kellogg cereal are famous in all around the world. Kelloggs cereal use sometime promotion to reduce the price and increase the purchase. Kellogg  has managed  to  establish itself  in  almost  all   supermarkets  and  hypermarkets  in the world Services: Kellogg  offers  several   services  that  can   enhance  these  product to  the  consumer. Kellogg offering outstanding customer services( promotion to attract people and to loyaty the consumer with a relational   communication program  across all  brands  for adults and children,  built around a  mini-consumer Primary Activities Benchmarking To do this benchmark we are going to take the Kelloggs human resources sector and we will compare with Nestlà © human resource (Nestlà © is the principal competitor). Kelloggs Nestlà © HR culture Goal: add value thanks to innovation HR program: Kellogg business leaders model Kellogg join the high ethical standards -Freedom in the post HR program:Principles  of  Conduct Nestlà ©s business relationships between employees Communication is the principal factor of the HR policy. Equity between employees has to be respected. Give responsibility to employees Non freedom in the post Selection recruitment Kellogg is looking for talent workers Human Diversity attract and loyalty future employees(long term contract) Recruitment on the personality and professional skills develop a long term relationship. Training and Development Trainee program Personal development and team development Tainting program -Personal development Pay Benefit employee rewarding benefit: adaptation of working hours Employees social security. wage level( inferior to superior) Equity Financial compensation allows motivating employees. Participation/employee relation/communication -Power of employees unions -participation in important decisions. Every employee has got a personal responsibility in the company. -Importance of employee association.

How safe is artificial intelligence?

Artificial intelligence is the idea that computer systems can have the intelligence of a human. This means a computer system could think, communicate and do many things we humans do in our everyday life. For there to be artificial intelligence, humans must create it and develop it. We humans are the creators of artificial intelligence and many people think if we overdevelop it, it could one day lead to chaos. Many people think that if one-day artificial intelligence gained the same intelligence as humans, they could decide to go against humanity and destroy us. Steven Hawkins suggests that artificial intelligence could someday wipe out humanity when it gets too clever as we will be like ants compared to the computer systems. Artificial intelligence is already growing at a very fast rate. Google’s car is a great example of artificial intelligence since Google have developed driverless cars, especially Toyota. They have programmed the cars to drive without the use of human interaction. This already proves that artificial intelligence is growing at a very fast speed. Although it’s accurate to say that it’s hard to measure the risk of danger with artificial intelligence. Like driverless cars, they could one day be infected with a virus which could make the car do things it shouldn’t for example crash and this could be very dangerous. Artificial intelligence can have many benefits which help us every day for example GPS, they calculate our routes, time it takes to get to target destination and the fastest route possible. Computer systems are also beneficial in terms of calculating mathematically compared to humans where it could possibly take days, weeks or even months to calculate for something. A computer system can calculate something and complex situations in a matter of seconds. Computer systems can also model many real life situations and help to make decisions just like humans. Artificial intelligence can be very dangerous in some cases. We could say that if AI gained the same intelligence as humans and was able to make rational decisions, they could decide to overtake and rule the world since they are ‘smarter’ and will only get ‘smarter’ than humans. There would be a conflict between the human race and AI. It’s fair to say these are just opinions and theories since we cannot accurately measure the risk of AI until the day of its awakening. There are many movies which are based on AI and influence the publics’ ideology of AI. Movies such as terminator and I, Robot represent AI in a negative aspect which could lead people to believe AI is dangerous. People are not to blame for their ideology since the media can influence their values and beliefs. One again, hackers could use their knowledge to get access into the AI and control it to their own advantage and do many things. Depending on how lethal the AI can be, the hacker could harm civilians or even participate in an act that could cost owners their life or money. For example, a hacker hacking into someone’s car and making it turn off in middle of a motor way could lead to danger as motor ways are usually driven by many cars with fast speed. Errors and glitches are very common when it comes to technology and applications therefore it could be said that AI may sometimes malfunction and cause a problem which could yet again harm the protection of someone’s life. Christian, L. (Aug, 28, 2015). Is Artificial Intelligence Really A Threat To Humanity. Tech Times, P1. Violence isn’t the only threat to humanity. It is said that humans could implement AI within latest technology for example facial recognition. This could be a threat to many people as systems would be able to recognize you and even find out who are related to you based on traits such as your appearance, body position and the way you move. Voice recognition could also be used to recognize your identity and can also be used to find relatives. Christian also mentioned that we should consider how ‘long’ it would actually take for AI to be a threat to humanity since it would take decades for AI to reach the super intelligent level. It’s also important that humans focus on the counter measures and techniques to monitor AI to prevent them one day from taking over. Since we are humans, we are the ones who create AI which means we have control over it and can modify it therefore we can always implement security measures just in case AI turns against us. This is the advantage we humans have. It’s the ability to control the AI however if AI learns how to outsmart humans, then it would be unfortunate as the AI would be able to counter and modify the programming code that was implemented within it. EDWARD, M G. (2015). The Bulletin Forums. Artificial intelligence is just exaggerated and it just distracts us from the threats we face currently. ANTHONY, C. (October 7, 2015). Ib Times. Artificial intelligence program ConceptNet matches 4-year old child in IQ test, P1. This proves to us we still have a long time left until AI really can overpower humans but at this current stage, as of 2015 the AI have been revealed to have the IQ level of children. This can be really reassuring to people who were afraid of AI developing too fast. It seems we have a long time left. It will take a lot of trial and error to update AI in order for it to get a higher IQ score. However, this proves to the world that AI has finally been able to gain the intelligence of a child which is a big clue and hints that it’s developing gradually, and one day it will have superior intelligence. If AI keeps progressing at this rate, then the future may have something surprising waiting for them.

The Lost Secret of Fast Food Persuasive Essay Topics

The Lost Secret of Fast Food Persuasive Essay Topics Fast Food Persuasive Essay Topics: the Ultimate Convenience! Citations and extracts from several sources have to be formatted properly. Unique essays have various peculiarities and requirements, and you ought to keep them all in mind when working on your paper. Persuasive essays share a whole lot of resemblance with argumentative essays. A persuasive essay is a powerful tool when you want to supply a new vision of a specific topic for the reader. Educated people ought to be asked to volunteer as literacy tutors. All things considered, you can observe that writing a persuasive essay isn't a brain surgery. The same as an argumentative essay, a persuasive paper demands an adequate amount of expertise and knowledge of a particular field. Thus, there are a significant few essay topics that you are able to discuss from the perspective of unique spheres of our life in your fast food essay. Either way, it is sometimes a great concept to get students write persuasive essays about fast food. Okay, you own a topic, a working thesis statement, and a couple quick food articles to begin your research. Then you have to offer some background information concerning the topic of your paper. There's, naturally, a limit on the range of pages even our very best writers can produce with a pressing deadline, but generally, we can satisfy all the clients seeking urgent assistance. Normally, having three important arguments to show your point is sufficient for a convincing paper. Sure, with this kind of a substantial number of topics to select from, picking just one may be challenging. These points illustrate how to compose a persuasive essay step-by-step. Fast Food Persuasive Essay Topics Secrets Life is much better than it was 50 decades ago. Food is an intriguing subject to write about together with important. Children should be asked to read more. How to Choose Fast Food Persuasive Essay Topics Preservatives utilized in foods could possibly be carcinogenic. Vegetables, for example, provide nutrients needed in maintaining excellent health. Eating vegetables and fruits in massive quantities helps to lower the potential of developing chronic diseases like diabetes. Obesity results from an excessive amount of fat in our entire body. Fast foods significantly save in time. Healthy foods also boost the total body appearance. All About Fast Food Persuasive Essay Topics Recycling should be mandatory for everybody. Healthy food also increases an individual's likelihood of living longer. Many Americans watch plenty of reality TV shows. People are now overly determined by technology. Sleep deprivation in big cities is a famous problem, and people are gradually getting more mindful of the significance of sleep. A survival program should grow to be a must-have for each and every family in the event of natural disasters. Nevertheless, it would be difficult to argue that the procedure requires quite a little time and concentration. Students return late to class, there's insufficient room for everybody, and speedy food is extremely unhealthy.

Uncle Tom s Cabin By Harriet Beecher Stowe - 901 Words

Harriet Beecher Stowe’s Uncle Tom’s Cabin was a story that described the real life plight of an American Slave. Kentucky farmer George Shelby amassed enormous debts and faces the possibility of losing everything he owns. To settle his debts he makes the decision to sell two of his slaves, Uncle Tom and Eliza’s son Harry. Eliza is a young, beautiful quadroon girl who George Shelby’s wife took on as a daughter. Eliza overhears a conversation between George Shelby and his wife concerning the impending sale of her precious son Harry, and Uncle Tom. Eliza warns Uncle Tom to take heed and flee to the north in the hopes of attaining freedom in Canada with her son and husband George. Haley, the slave owner who attempted to purchase her son†¦show more content†¦Shelby returns to his farm and emancipates all his slaves; he proclaims Uncle Tom’s cabinet a monument of sorts. The story takes place around the 1850’s in the American South, Louisian a and Kentucky. During this era in the south, slavery was at its peak. Harriet Beecher Stowe was the author of the novel; her sole reason for writing the book was to further the anti-slavery campaign. It has been said her novel laid the foundation for the American Civil War. Uncle Tom’s Cabinis an expository novel on the realities and hardships associated with slavery during this era. The book was written in support of the abolitionist movement so to a great extent, a bias does exist in the favor of the emancipation of slave labor. Harriet Beecher Stowe’s novel was a fiction piece based on the non-fiction realities of slavery. During this period, African-Americans were regarded as inferior beings, only capable of work and birthing children. Some slave-owner harbored no prejudices towards black slaves but participated in slave ownership because it was commonplace. In the novel, Master St. Clare and his sister Ophelia discussed their viewpoints about slavery. St. Clare admitted the sole reason he practiced slavery was due to the acceptance of slave ownership in American culture during that era. Although St. Clare was a slave owner, he did not discriminate against people of color. Ophelia was not a participant in slave ownership but she